Affiliate marketing agreement template uk

Other Names: Affiliation Agreement Affiliate Program Agreement Affiliate Contract Affiliate Marketing Agreement

What we'll cover

• About Affiliate Agreements
• Affiliate Agreement FAQs
• Affiliate Agreement checklist

What is an Affiliate Agreement?

An Affiliate Agreement governs a marketing or referral arrangement, in which one business (ie an affiliate) receives payments from another (ie a merchant) when web users are directed from the affiliate’s website to visit and register with or make a purchase from the merchant’s website. Affiliate Agreements form contracts that set out the basic terms of such affiliate arrangements.

This document is GDPR compliant.

When should I use an Affiliate Agreement?

Use this Affiliate Agreement:

• to enter into a marketing or a referral program, in which an affiliate receives payments from the merchant company running the scheme on certain conditions
• if the affiliate is expected to bring significant traffic and sales to the merchant’s website
• to authorise an affiliate on a non-exclusive basis to promote a merchant’s products and/or services
• for businesses based in England, Wales, or Scotland